Privacy policy
Privacy Policy
Last updated: 2 October 2026
This Privacy Policy explains how Exalt Digital Ltd, trading as Country Girls Club, collects, uses, stores and shares personal information when you visit countrygirlsclub.com, purchase from us, become a member, participate in our community or events, contact us or otherwise interact with Country Girls Club.
Who we are
The data controller responsible for the personal information described in this Privacy Policy is:
Exalt Digital Ltd
Trading as: Country Girls Club
Company number: 15964291
Registered office:
3a Station Road
Amersham
United Kingdom
HP7 0BQ
VAT Registration Number:
GB 477 7765 22
Email:
Personal information we collect
Depending on how you interact with us, we may collect information including:
- your name;
- billing address;
- delivery address;
- email address;
- telephone number where provided;
- order information;
- products purchased;
- membership information;
- membership status;
- payment and transaction information;
- information about refunds or returns;
- social-media handles;
- creator or influencer information;
- event registrations;
- event attendance information;
- photographs or videos where relevant;
- messages and correspondence;
- reviews or testimonials;
- survey and form responses;
- information that you choose to provide within Country Girls Club communities;
- information about your browser and device;
- IP address;
- website activity;
- cookie and analytics information;
- marketing preferences; and
- information necessary to prevent fraud, maintain security or comply with legal obligations.
How we collect information
We may collect personal information:
- directly from you;
- when you purchase through our website;
- when you join a Country Girls Club membership;
- when you contact us;
- when you fill out a form or survey;
- when you register for an event;
- when you participate in our community;
- when you submit content to us;
- through cookies and similar technologies;
- from Shopify and our ecommerce providers;
- from Stripe and other payment providers;
- from fulfilment and delivery providers;
- from social-media platforms where you interact with us; and
- from third parties where permitted by law.
How we use personal information
We may use your personal information to:
- process and fulfil orders;
- take and administer payments;
- deliver products;
- process returns and refunds;
- provide customer support;
- administer Country Girls Club memberships;
- provide access to membership benefits;
- send membership onboarding information;
- operate our Member Hub and community;
- manage events and content days;
- administer creator opportunities;
- provide member discounts;
- communicate important changes to our services;
- respond to enquiries or complaints;
- improve our website and services;
- understand how people use our website;
- prevent fraud and abuse;
- maintain the security of our website and services;
- keep appropriate accounting, tax and business records;
- establish, exercise or defend legal claims;
- comply with applicable law; and
- send marketing communications where we have an appropriate lawful basis.
Lawful bases for processing
UK data-protection law requires us to have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on:
Contract
We process information where it is necessary to enter into or perform a contract with you.
For example, we use your information to process an order, deliver goods or provide a paid membership.
Legal obligation
We may process information where necessary to comply with legal obligations, including tax, accounting, consumer-protection and regulatory requirements.
Legitimate interests
We may process information where it is necessary for our legitimate business interests and those interests are not overridden by your rights.
These interests may include:
- operating and improving our business;
- providing customer support;
- understanding how our services are used;
- preventing fraud;
- protecting our systems and community; and
- maintaining appropriate business records.
Consent
Where consent is required, we may ask for your consent before processing information.
For example, consent may be used for certain marketing activities, cookies or particular uses of photographs or content.
Where processing is based on consent, you may withdraw that consent at any time.
Orders and ecommerce
Our online store is hosted using Shopify.
When you browse or purchase from our store, information may be processed through Shopify and related ecommerce infrastructure in order to:
- operate the website;
- provide checkout functionality;
- process transactions;
- prevent fraud;
- provide customer accounts where applicable; and
- perform other ecommerce functions.
Shopify processes information in accordance with its own applicable privacy terms and policies.
Payments
Payments may be processed by third-party payment providers.
Merchandise purchases may be processed using payment services connected with Shopify.
Country Girls Club membership payments may be processed through Stripe.
We do not normally receive or store your complete payment-card number ourselves where payment details are entered directly into a payment provider's systems.
Payment providers process personal information according to their own privacy policies and legal obligations.
Memberships
When you join Country Girls Club, we may process information including:
- your name;
- contact information;
- payment status;
- membership type;
- membership start and cancellation information;
- Member Hub access;
- community participation;
- social-media information you provide;
- creator information;
- event attendance; and
- other information necessary to provide membership benefits.
We primarily use this information to perform our membership contract with you and operate the Country Girls Club community.
Community groups
Members may be given access to community groups, messaging services or other community platforms.
If a community is hosted using a third-party platform, that provider may also process information according to its own privacy policy.
Information you voluntarily post in a community may be visible to other members of that community.
Please avoid sharing sensitive personal information unless you are comfortable doing so.
Events and content days
If you register for or attend a Country Girls Club event, we may process information necessary to:
- manage bookings;
- communicate event details;
- manage attendance;
- administer payments where relevant;
- operate the event safely; and
- respond to enquiries.
Additional information may be collected where reasonably necessary for a particular event.
Photography and video
Photography or filming may take place at some Country Girls Club events or content days.
Where appropriate, we will tell attendees that photography or filming is taking place and explain how content may be used.
Where consent is the appropriate lawful basis for a particular use, we will obtain consent.
If you have a question or concern about use of your image, contact:
Creator membership
Members participating in creator activities may choose to provide information such as:
- social-media usernames;
- content interests;
- audience information;
- portfolio or account links;
- collaboration preferences; and
- other creator-related information.
We may use this information to operate creator communities and identify relevant opportunities.
Joining Creator Membership does not mean that your information will automatically be provided to every partner brand.
Where personal information needs to be shared with a third party for a specific opportunity, we will do so on an appropriate lawful basis.
Fulfilment and manufacturing partners
Some products may be produced or fulfilled by third-party manufacturers or fulfilment partners.
Where necessary to complete your order, we may provide those partners with information such as:
- your name;
- delivery address;
- ordered product;
- selected product variation; and
- other information reasonably necessary to manufacture or deliver your order.
Delivery companies
We may share necessary information with delivery carriers and postal services in order to deliver orders.
This may include your:
- name;
- delivery address;
- telephone number; and
- email address.
Other organisations we may share information with
Where necessary and lawful, we may share information with:
- Shopify;
- Stripe;
- payment processors;
- manufacturers;
- print providers;
- fulfilment providers;
- delivery and postal services;
- email and communications providers;
- membership or community-platform providers;
- analytics providers;
- advertising and social-media providers;
- IT and hosting providers;
- professional advisers, such as accountants and lawyers;
- insurers;
- regulators;
- law-enforcement bodies;
- HM Revenue & Customs;
- courts; and
- other public authorities where legally required.
We do not disclose personal information to third parties simply so that they can use it for unrelated purposes unless you have consented or another lawful basis applies.
Marketing
If you subscribe to our marketing communications, we may send you information relating to:
- Country Girls Club;
- new products;
- product launches;
- events;
- memberships;
- promotions; and
- other relevant updates.
Where consent is required, we will only send marketing where appropriate consent has been obtained.
You can unsubscribe from marketing emails at any time using the unsubscribe link included in the email or by contacting:
Unsubscribing from marketing does not prevent us from sending necessary transactional communications relating to an existing order, membership or service.
Cookies and similar technologies
Our website may use cookies and similar technologies.
These technologies may be used for purposes including:
- operating the website;
- keeping your shopping basket functioning;
- remembering preferences;
- security;
- fraud prevention;
- analytics;
- measuring website performance; and
- advertising or marketing where permitted.
Where the law requires your consent before a particular cookie or tracking technology is used, we will seek that consent through our cookie or privacy controls.
You can adjust available cookie preferences using the controls provided on our website.
Blocking certain cookies may affect the operation of some website functionality.
Analytics and advertising
We may use analytics services to understand how visitors interact with our website.
Subject to applicable consent requirements, we may also use advertising technologies to measure campaigns or show relevant advertising.
The providers used may change over time as our marketing and analytics systems change.
International transfers
Some service providers used by Country Girls Club may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we take steps required by applicable data-protection law to ensure that appropriate safeguards are in place.
These may include an adequacy decision or approved contractual safeguards.
How long we keep personal information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
The appropriate retention period depends on:
- why we collected the information;
- whether you have an ongoing account or membership;
- legal and regulatory requirements;
- tax and accounting requirements;
- potential disputes; and
- the nature of the information.
We may retain transaction and accounting information for longer periods where necessary to comply with our legal obligations.
Where you unsubscribe from marketing, we may retain limited information necessary to ensure that your opt-out preference continues to be respected.
Security
We take reasonable technical and organisational measures intended to protect personal information from:
- unauthorised access;
- accidental loss;
- alteration;
- disclosure; and
- misuse.
However, no online system or method of electronic transmission can be guaranteed to be completely secure.
Your data-protection rights
Depending on the circumstances, UK data-protection law may give you rights including the right to:
- request access to personal information we hold about you;
- request correction of inaccurate information;
- request deletion of your information in certain circumstances;
- request restriction of processing;
- object to certain processing;
- receive certain information in a portable format;
- withdraw consent where processing is based on consent; and
- complain about how your information is being handled.
These rights are subject to legal conditions and exemptions.
To exercise a right, contact:
We may need to confirm your identity before fulfilling certain requests.
Complaints about data protection
If you have concerns about our use of your personal information, please contact us first so that we can investigate.
You also have the right to raise a complaint with the UK's data-protection regulator:
Information Commissioner's Office (ICO)
Further information is available through the ICO's official website.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
The current version will be published on our website together with its latest update date.
Contact us
For questions regarding this Privacy Policy or your personal information, contact:
Exalt Digital Ltd trading as Country Girls Club
Registered office:
3a Station Road
Amersham
United Kingdom
HP7 0BQ
Email: